I saw this advertisement, for Northern paper towels, and I thought it was a fantastically designed package. Why do the current brands have the same old BORING plastic wrap, around their roll of towels? There isn't that much of a difference between the brands, contrary to what the manufacturers claim. The best way to differentiate one company's brand, from another brand, would be to have a beautifully designed wrapper.

I think this mid 1960's paper towel is a beautifully designed package. I have posted a photo of the Northern paper towel advertisement, which I EXPECT YOU TO AGREE WITH ME, or else. I guarantee, you don't want to know what "OR ELSE means.. I also have a photo of a typical grocery aisle, with roll after roll, of paper towels, which have boring plastic wrappers. As a consumer, if I saw the colorful wrapper, I would definitely be drawn to that product first. See if you agree.




Here is the photo of the BORING paper towel aisle.

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