At this time, the exclusive method for promoting Wheaties, is by using a celebrity athlete. Tie the cereal in with the natural athletic ability, of an incredibly talented athlete, and somehow, the pot-bellied, uncordinated consumer, thinks they will become a talented pro basketball player, simply by eating the Wheaties. AHHH, the power of advertising.

During the early 1950's, the company couldn't quite figure out their best method of promotion. They were promoting the sports angle, and at the same time, they were promoting the product to children. I have uploaded a 1952 commercial which is directed toward the kids. For 50 cents and 1 Wheaties boxtop, the youngsters could send away for a handpuppet. The commercial also gives a recipe for a weird dessert idea, which uses Wheaties.





THE FAMILAR METHOD OF PROMOTION OF WHEATIES, CAN BE SEEN BY THESE EXAMPLES OF WHEATIES CEREAL BOXES, WITH SPORTS STARS ON THE FRONT.

FOR MORE INFORMATION, CLICK THE LINKS.

CLICK HERE
WALTER PAYTON WHEATIES 



CLICK HERE
MARY LOU RETTON WHEATIES









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