It is interesting to see how advertising for military recruitment has changed, over the past 60 years. Below is a magazine ad for the Air Force, from 1948.
 


Below is a Air Force recruiting commercial. The ad shows an animated drawing of a B-47 bomber. I can assume the commercial is from the late 1950's, to the early 1960's. It could have been seen at the movie theatre or on TV. The ad uses animation and patriotic feelings, to convince the gung-ho teenage boy to sign up with the Air Force.





The current crop of recruitment commercials are made with slicker production standards, than the animated ad from the 50's. Just the same, the method is the same. Make a commercial that will focus on the natural feelings of patriotism that a teenager has, and mix that with the naive beliefs that he, or she, has about the military, and you will create a large number of potential recruits willing to sign up.

As I have stated on other blog entries, ADVERTISING IS DIABOLICAL.









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