The second most important reason that I drink a soda is a sugar buzz. The most important reason is to keep me AWAKE. Pepsi and No Doz is my favorite cocktail. I don't drink coffee, mainly because it tastes nasty. It is bitter and it doesn't taste sweet like cola. Put a ton of sugar in the coffee and serve it cold, you might get me to drink that nasty concoction. Just the same, I know a lot of people who use coffee for the same reason that I use the Pepsi / No Doz cocktail. With that said, what is the reason for decaffeinated coffee and soda? Are the drinks that irresistible without a caffeine monkey-on-your-back? I don't think so.

Kraft  / General Foods, a Chicago company, manufactures a coffee by the name of Sanka, for all of the people who love the taste of hot water poured over BITTER ground up coffee beans, with the extra inducement of the "Greatest Drug" (a.k.a. caffeine) being subtracted from the nasty concoction. All of those restaurants with coffee pots that have orange handles is the direct result of a brilliant marketing plan by General Foods. People associate the orange coffee pot handles with Sanka coffee, because Sanka coffee is marketed in the grocery store in an orange can. 

It is my firm belief that psychiatrists and psychologists are people who couldn't make it as an advertising / marketing executive. The people who work in the advertising and marketing departments are experts at CONTROLLING the minds of the consumer. It is scary. 

The marketing people at General Foods used the Pavlov's dog theory on the Sanka consumer. Orange handles = decaf coffee. Truly, diabolical.

The orange handle bit was a tiny insignificant mind controlling technique, compared to the bigger picture. The marketing people also convinced people that a bitter tasting drink, which doesn't have any benefits, is something that they should buy. Once again, diabolical.

Posted below are two magazine ads for the Sanka brand of coffee.

1955 LOOK MAGAZINE AD



1960 LIFE MAGAZINE AD



The poster-boy for laid back people everywhere, is a perfect spokesman for Sanka. Andy Griffith did several ads for Sanka, while in character as Sheriff Andy Taylor. The commercial posted below is an ad showcasing a minor Mayberry character, who is interacting with Sheriff Taylor. Mayor Stoner (Parley Baer) is upset and tense about a dynamite eating goat, the Sheriff convinces the Mayor to calm down and drink the elixir of life (a.k.a. - Sanka). 





Another Sanka commercial uses a one time character, who was extremely tense because his car had broken down on a Sunday, and there wasn't anybody to fix it. Andy Taylor convinces him to try the calming liquid that goes by the name of Sanka.




On the episode where Aunt Bee had become tipsy from drinking Colonel Harvey's Indian elixir, she also became "happy" from drinking Sanka. During the show, while she was drunk, she was sitting at the piano singing and playing Oh, My Darling, Clementine. It is understandable that the Indian elixir freed her inhibitions, what is very surprising, a cup of Sanka coffee produced the same results. She is singing and playing the same song while drinking Sanka.












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