I really like this advertisement. The ad is for Eveready batteries and was placed in a World War II era comic book. Two thirds of the ad is a cartoon showing a soldier during target practice with a bazooka. After hitting the bulls eye, the Sergeant shines a flashlight on the soldier and gives him an OK sign. The soldier replies that he has a lot of experience with a bazooka - HE PLAYED AN OBOE IN THE PHILHARMONIC.

Does that mean he was targeting the conductor?

The cartoon and a large picture of the battery will become a semi-permanent memory in the mind of the reader. That is the most effective type of ad. See if you agree with me, take into account that it was a simpler era, in regards to print advertising.











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