If it is true that a two-fisted drinker is a "real man", what does that make me? I'm not even a one-fisted drinker. I drink Pepsi. If I'm not mistaken, it is the OFFICIAL drink of eunichs the world over. 

I'm just kidding. The last time that I looked, it is still down there. It is HARD to miss. IT IS HUGE.

The ad is very effective because most men like to believe they can handle their booze. The male magazine reader would see the ad, and place himself in the same position. Sort of a frat boy fantasy. Drink beer after beer, and not feel any pain. Advertising agency deception is extremely powerful.

 









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