Right after WWII, Mobil Oil produced an excellent advertisement. The image is of the two infamous troop transports / luxury cruising ships - Queen Elizabeth & America. Both ships played a MAJOR role in helping the U.S. and it's Allied partners win the war.

The two luxury ships were stripped to the bone, and were able to carry 4 to 5 times as many soldiers, as compared to, the wealthy customers that used to pay a huge price to take the same trip.

Humorously speaking, war has it's perks. The soldiers had a semi-luxurious cruise, free food, free entertainment, ability to sun themselves at sea. 4 days of semi-luxurious cruising & 3 years of hell. They were constantly fighting a Nazi juggernaut, with the constant fear of death or major injury. I'm sure if they had their druthers they would have foregone the "free" cruise.

After the war, the two ships were retrofitted to perform their previous jobs. Mobil Oil and the other semi-loyal oil companies constantly promoted their loyalty and hard work towards the American war effort. They produced magazine ads that constantly showed their patriotic actions, all the while, they were raking in billions of dollars of profit from the war machine. Cha Ching.

Mobil Oil created a two page ad, which is posted below. The ad shows drawings of the two ships that have previously been mentioned. The ad touts the benefits of Mobil Oil products, which were used to protect the engine parts of the two great ships.

Putting aside my distrust of Mobil Oil (2010, and in 1946), the ad is a great example of powerful advertising. The ad shows a two page image of the two powerful ships that helped to win the war. Mobil Oil was partially responsible for keeping those two ships working. After the war was over, Mobil Oil wanted their potential customers to realize that their oil product could protect the engines of the public's personal automobiles. The ad implied the oil products could do the same job, and with the same proficiency, that was used on the troop transports.

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