In this late 1960's magazine ad, Bing Crosby's signature plays a major role in the psychology of the advertising piece. Crosby and Minute Maid had a mutually beneficial relationship. During the 1960's, seeing an image of Bing would probably bring images of Minute Maid to your mind. It was a well crafted and diabolical advertising profile. The fact that Bing Crosby was seen as as a wholesome family guy, and was also closely associated with Christmas was an added bonus for Coca Cola, the owner of Minute Maid.

I believe this ad is one of the best that I have seen. The magazine ad has the image of a pitcher of Minute Maid taking up half the full page advertisement. The other half of the ad is being filled in with a very large image of Bing Crosby's signature. A large part of the ad is pure white. A very simple and very powerful ad.









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