The classic TV show, Father Knows Best had Scott paper towels as a major sponsor of their show. Just like so many other shows, during the late 50's, and early 1960's, the cast performed in the commercial, while they were in their TV character roles. The family was making breakfast-in-bed for mom. Of course, they probably would not have been able to perform that grueling chore without the help of Scott paper towels. The ad lasts for 70 seconds, which is an incredibly large amount of air time. Nowadays, you would probably see 2 or 3 commercials during the same time span.

The world is spinning faster, and faster, and faster. Pretty soon we probably will be experiencing a 5 second commercial, with the same amount of information as the old fashioned 30 second ad. Squeeze the commercial in less amount of time - who cares if we annoy the HELL out of the consumer. There is no such thing as bad publicity - LET THE PUBLIC HEAR THE NAME OF THE PRODUCT OVER & OVER. Hard sell - DRIVE IT HOME HARD. MAKE THE SALE.

I think if a company would occasionally do a soft sell commercial, every now, and then, they would experience huge sales increases. It will be out of the ordinary, and people love unusual things. Just my opinion.


You might also enjoy watching a partial episode (edited for the important parts) of Father Knows Best. It is an episode that I have never seen before. Betty is leaving her little town of Springfield, USA, and taking a train trip to New York City. During a four day period, she experiences a whirlwind of exciting adventures, and is even written up in Walter Winchell's column. Betty's parents see the column and they come to NYC to try to protect their daughter from their perceived "evils" of the big city.

It is a cute and simplistic recorded television event, that also happens in real life to almost every family in this country. Parents always want to see their child spread their wings, but they also want to protect them from the rotten aspects of the world.

Spend 10 minutes watching this classic TV show. I think you will enjoy it.









Tweet