In 1976, Master Charge (Master Card) was tiny compared to it's glory days, just prior to THE GEORGE W. BUSH MEMORIAL GREAT RECESSION. The company was charging a non-usurious rate of interest, compared to the ridiculous amounts of interest that they charge nowadays.

In 1978, credit card companies were given the ability to "rob" every credit card consumer's wallet. The Supreme Court of Moronic Old Farts Who Never Held A Real Job In Their Life (aka Supreme Court of The United States) had ruled in Marquette Nat. Bank of Minneapolis v. First of Omaha Service Corp, that Nationally chartered banks could charge whatever interest they wanted, as long as the state in which they were located didn't have a usury law. South Dakota had repealed their usury law (I wonder how much money passed hands on that one) and the big banks moved their headquarters to South Dakota. It didn't matter if the credit card customer lived in a state that had a usury law that forbid the outrageous interest charges. Once again, the old farts on the court helped the "Good Ol'e Boys" in the banking industry, and screwed over every credit card customer.  The only good thing that happened - The Old Farts On The Court Had To Pay Higher Interest Rates. Of course in the "Real World" that didn't happen, I'm sure that their credit card issuer gave them a "preferred" rate. QUID PRO QUO.

The word SCREWED is very apropos, maybe not when this ad was created in 1976, but it is now. 









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