MAYBE BRISTOL-MYERS WOULD STILL BE MANUFACTURING IPANA TOOTHPASTE IF THEY DIDN'T USE PHOTOGRAPHS OF TOOTHLESS CUSTOMERS
Ipana toothpaste was very popular during the 1920's, and was still popular during the late 1950's. The competition from Colgate and Proctor & Gamble started to grow, and by the late 1970's, they discontinued the Ipana brand in the United States because of decreased sales.
In my humble opinion, I think it was a mistake to use a toothless customer to promote their toothpaste. Granted, the person without the tooth was a young boy, and it was his baby tooth. Just the same, I really don't think it sent the right message. It was cute, but it implied the wrong message.
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In my humble opinion, I think it was a mistake to use a toothless customer to promote their toothpaste. Granted, the person without the tooth was a young boy, and it was his baby tooth. Just the same, I really don't think it sent the right message. It was cute, but it implied the wrong message.
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Posted by Ron D at 5/4/2011 9:53 AM 
Categories: Pop Culture, Advertisement
Tags: advertisements magazine ads pop culture vintage advertising
Categories: Pop Culture, Advertisement
Tags: advertisements magazine ads pop culture vintage advertising
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