PRO U.S. WWII COMIC BOOK ADS - BABY RUTH CANDY CURTISS CANDY COMPANY - FOUNDER OTTO SCHNERING
During the year 1919, a 25 year old Otto Schnering founded the Curtiss Candy company in the Chicago metro area. It was at the height of World War 1, and it was not a good idea to mention that you have a Germanic sounding company name. That is why Otto decided to name his candy company after his mother's maiden name - CURTISS.
The Chicago area was the candy capitol of the world, and the Curtiss Candy company was one of the major reasons for that designation, up until approximately 2007. Even with former candy companies going out of business, or being purchased by bigger companies, Chicago still is a major candy manufacturing city.
Chicago has also always been the railroad capitol of the nation. All of the major railroad freight lines were designed to end in the Chicago area, and the ingredients for candy could be brought into the Chicago area with relative ease, plus the cost would be substantially less than other parts of the country..
Going off on a tangent - Illinois has the second largest number of railroad crossings in the country. Only Texas, which is 4 times bigger than Illinois, has a slightly larger number of crossings.
Getting back to the original subject. The Chicago area also had a substantial German immigrant population. German farmers founded many of the Northwest suburbs of Chicago, and they were probably familiar with the making of chocolate. Just like in today's world, the manufacturer is constantly looking for the CHEAPEST labor force they can find, and the German immigrants fulfilled that need.
Posted below are several very colorful comic book ads that Curtiss Candy Co. created. Being that the Baby Ruth candy bar sold for 5 cents, the major customer for the candy bar would be children. That is why there are so many wonderful pieces of advertising memorabilia that promoted the Baby Ruth candy bar.
The ads during WWII promoted the war effort, and did not mention the founder's name. Ads that were created after the war promoted adventure. One ad showcases a child riding a rocket, and another advertisement has a child on a broncing horse. The post WWII ads have Otto's name prominently displayed as the founder.
WORLD WAR 2 ADS
POST WW 2 ADS
A SPACE THEMED - POST WW 2 AD THAT DOESN'T MENTION OTTO
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The Chicago area was the candy capitol of the world, and the Curtiss Candy company was one of the major reasons for that designation, up until approximately 2007. Even with former candy companies going out of business, or being purchased by bigger companies, Chicago still is a major candy manufacturing city.
Chicago has also always been the railroad capitol of the nation. All of the major railroad freight lines were designed to end in the Chicago area, and the ingredients for candy could be brought into the Chicago area with relative ease, plus the cost would be substantially less than other parts of the country..
Going off on a tangent - Illinois has the second largest number of railroad crossings in the country. Only Texas, which is 4 times bigger than Illinois, has a slightly larger number of crossings.
Getting back to the original subject. The Chicago area also had a substantial German immigrant population. German farmers founded many of the Northwest suburbs of Chicago, and they were probably familiar with the making of chocolate. Just like in today's world, the manufacturer is constantly looking for the CHEAPEST labor force they can find, and the German immigrants fulfilled that need.
Posted below are several very colorful comic book ads that Curtiss Candy Co. created. Being that the Baby Ruth candy bar sold for 5 cents, the major customer for the candy bar would be children. That is why there are so many wonderful pieces of advertising memorabilia that promoted the Baby Ruth candy bar.
The ads during WWII promoted the war effort, and did not mention the founder's name. Ads that were created after the war promoted adventure. One ad showcases a child riding a rocket, and another advertisement has a child on a broncing horse. The post WWII ads have Otto's name prominently displayed as the founder.
WORLD WAR 2 ADS
POST WW 2 ADS
A SPACE THEMED - POST WW 2 AD THAT DOESN'T MENTION OTTO
Tweet
Posted by Ron D at 4/21/2012 7:27 AM 
Categories: Pop Culture, Comic Books, Advertisement
Tags: vintage advertising advertising Pop Culture nostalgic comic book Chicago companies comic Chicagoland Curtiss Candy Baby Ruth
Categories: Pop Culture, Comic Books, Advertisement
Tags: vintage advertising advertising Pop Culture nostalgic comic book Chicago companies comic Chicagoland Curtiss Candy Baby Ruth
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